photo © Kristen Pelou
designer © DIOR
Dior has made its way on to the beautiful Champs-Élysées avenue. Its flagship store, located at 30 Avenue Montaigne, has closed its doors to make way for a new chapter. The new 890 square meters space is a beautiful retail concept that pays hommage to the old, but also makes way for the new experiences.
Out front, the boutique pays hommage to the house’s beloved mansion at 30 Avenue Montaigne by recreating the buildings architecture in a giant handmade drape design covering the façade of the new store. Inside, the boutique will be filled with exclusive experiences, new technologies and immersive decors to tell new stories. It will be like “a journey to the heart of the House’s modernity and heritage,” the company states.
©Kyle Hodge x Highsnobiety