photo © Migliore+Servetto Architects
progettista Migliore+Servetto Architects
The Mondadori stores have been designed by Studio Migliore + Servetto Architects as an innovative and highly identifying space that allows you to easily orient yourself and interact with different rhythms and methods according to the visitor's needs. The design of the light, integrated and underlying the different display elements, translates into large luminous ceiling that identify the different areas. These lightweight diffuser ceilings are defined by white metal rings inside which the light expands along the technical fabric of the i-Mesh texture on which a reference to the logo of the publishing house is woven for a full branding identity.
Mondadori concept store has been conceived as a place with strong identity roots given by a specific combination study of different materials and colors where i-Mesh has been purposely designed to be a lightweight diffuser ceiling, thanks to the technical features of the metric construction of the texture where it has been weaved the Brand “Arnoldo Mondadori”. The lightweight transparency of i-Mesh facilitate the visitors to travel through the different thematic areas where the light runs across the technical yarns of i-Mesh separating yet creating continuity on a total surface of 750 square meters. i-Mesh is very light, flexible and easily packed. Large areas of material are installed without the need of any special mechanical equipment for easy installation systems.